Leading Media Inc. meets Leading NGO

Leading Media Inc. meets Leading NGO

Indian media: 

• One good thing : Freedom to correspondents
• One bad thing   : Poor transparency  said Mr. Peter Horrocks,Global Head BBC

this extract if from a BBC-ENACTUS interaction held on 10th of January 2014 at Mayfair Banquets, Worli.

BBC, a market leader in Media industry had been toying with the idea of extending their Corporate social activities in rural India. Recently, they decided to come and have a real-time idea of the prevailing situations in some of the most backward areas in Bihar. 

Now, India is way too different than UK,US in many factors, so before starting out something big BBC decided to analyse the already operating NGOs in India and understand their Modus Operandi. Enactus India is a leading NGO that operates through many of their associates from various colleges and institutions.

Around 70 members from various branches of ENACTUS participated in the interaction with BBC top-notches. Also, present was Ms Preet Dhupar, COO,BBC India who also is associated with ENACTUS from a long time.

Event started with the presentations of two of the best ENACTUS teams from Mumbai. First team was from K J Somaiya institute and they presented their projects Kruti and Mogra to the audience followed by team from H.R. College presented on their project Aasha. Mr. Peter was curious enough to listen to both presentations very carefully and generous enough to come on the stage and appreciate us in an openhearted manner. From his experience in media he shared some of the story-telling techniques which were amazing.

This was followed by many questions from the ENACTUS members regarding diverse issues such as Indian media, Cultural differences, best way to reach people etc. 

After answering all the doubts and winding up his talk he discussed a very important thing about CSR.

He said : 

'We are dreaming a long time if we are doing CSR just to earn some media brownie points and think that we are morally correct!'

After Mr. Peter, Ms Preet commented on reforms in Indian media and improvements in governance of media which revived hope in the ambiance.
Now the learning from this session is just that: If we really want to 'help' someone we have to do away with the habit of materializing every thing and sometimes think from the heart.
The meet ended with delicious snacks and coffee.

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